How U.S. Airlines Compete on Facebook and Twitter
Skift Take
Keeping a close watch on market share by revenue and social media presence is key to benchmarking marketing efforts.
Having a larger market share doesn't necessarily equate to popularity on social.
Delta, Southwest, and United Airlines are in the top half of the U.S. domestic airline market but they don't have the most followers on Facebook and Twitter.
Airlines are on social media to increase brand awareness and provide customer service. When comparing the totals for the top ten brands on these platforms, a brand's Facebook following is typically twice that it has on Twitter. JetBlue and US Airways are the only two brands that have a larger audience on Twitter than Facebook.
