5 Travel Brands Winning Social Media the Week Ending May 9, 2014
Skift Take
Brands, don't be shy. Share what and who you love. Be clever and they will follow.
There weren't many trending topics that travel brands took advantage of this week, but they still weren't silent.
Social media posts that stayed on top culturally relevant events, showed appreciation for maternal figures, listed favorites, asked people to share their photos, or offered intercity bus rides for $1.00 bubbled to the top of our chart.
Each Friday we call out travel brands that have seen stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past, as well as notice spikes in activity that demonstrate a brand has either a viral hit on its hands, or a public relations mess to clean up.
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The latest social activity on SkiftIQ for the week ending May 9, 2014:
1. Southwest Airlines on In
