Interview: The Creative Designer Behind the Brand Re-Inventing Hostels
Skift Take
Beautiful purposeful design is becoming a necessary checkpoint for travelers of all budgets and Generator is showing how to make it possible for smaller brands looking to differentiate themselves.
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Boutique hotels like Ace and chains like Kimpton aren't the only brands tapping local culture and artist communities to bring guests closers to their destinations.
Anwar Mekhayech, chief designer of the design-inspired hostel group Generator, calls upon cities' local architects, designers, and artists to imbue properties with an authentic energy and homegrown environment.
Mekhayech, also co-founder of Toronto-based firm The Design Agency, has led the design process for the group's eight properties in Berlin, Barcelona, Copenhagen, Dublin, London,
