Travelocity Trying to Sell Underperforming Lastminute.com
Photo Credit: LastMinute.com is the last piece remaining in what was once Travelocity, and parent Sabre is trying to sell it. PlaceIt by Breezi
Skift Take
Lastminute.com will remain the last man standing of what was once Travelocity -- but only until Sabre can find a buyer in a fire sale because keeping it makes no sense at this juncture.
After disposing of much of Travelocity's global assets in 2012 and 2013, all of that talk from parent Sabre about pursuing a standalone strategy for the final puzzle piece, the UK's lastminute.com, is mostly just chatter.
Sabre tried to sell lastminute.com for next to nothing during 2012 and 2013 when it was off-loading Zuji, Holiday Autos, Travelocity Nordics, and Travelocity Business, all at a loss, according to a source familiar with one such lastminute.com deal, which fell through.
Acquired by Sabre for more than $1 billion in 2005 as Travelocity's go-to brand in Europe, the chief asset of London
