Southwest’s half-price Facebook “luv” gone wrong, customers billed multiple times


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Southwest's social love means saying you're sorry, again, and again, and again....

Southwest Airlines' attempt to thank its Facebook friends with a half-price ticket sale backfired when customers were inadvertently billed multiple times for a single flight — they're not feeling the "luv." "No, it wasn't a hack, it was just a technology glitch in our system that caused that," duplicate bookings and billings to customers' debit and credit cards, Ashley Dillon, a Southwest spokeswoman said Saturday. The company became aware of the problem around 5 p.m. Friday, she said, when they experienced website slowdowns and saw that customers were having to repeatedly refresh pages to take advantage of the airlines' one-day "luv2like" promotion. The special sale designed to celebra