First read is on us.

Subscribe today to keep up with the latest travel industry news.

What business do the Italians have taking a vacation this summer?


Skift Take

Is it OK to go on holiday when your economy is in tatters? Those out of work youth know that the incredibly generous benefits that allow their employed elders their four week escapes come at a high cost.

Buone vacanze emails have started coming thick and fast from Italian friends and contacts, the lucky ones with jobs. The August shutdown begins for much of the country this Friday and these emails have always struck me as a bit of a two-fingered “we’re all off now for a month of tanning and spritzes, you won’t get anything from us ‘til 1 September.”

But while they’re filled with exclamation marks, smiley faces and sunny snaps, there’s a rather dark cloud looming just out of sight. How easy is it to shut down your business and head to the beach with a clear conscience when youth unemployment in your country is around 36 per cent?

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Online Travel

What Travel Brands Should Know About China's RedNote

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.