2026 › February

The revenue from Barcelona's big hotel tax increase could go a long way in helping the city confront its housing crisis — assuming travelers aren't put off by more expensive stays.

Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.

The facility has an ambitious goal to receive one million passengers by 2030.

The financial hit isn't big, but the disclosures reveal the reasons companies may miss climate targets.

The post-Covid boom hid deep performance gaps across travel. Now it's fading, and those gaps are exactly what activist hedge funds exploit best.

Amadeus has always been out-front about the adoption of new technologies, and this acquisition will strengthen its position in conversational AI.

New ownership appears to be nudging Motel 6 toward a different playbook, dialing back traditional industry ties and emphasizing targeted advocacy. This may leave some franchise owners to wonder whether the pace of change feels too fast.

Although the rollout spans most major Asia-Pacific markets, travelers in India still won’t see the feature yet, a notable exclusion given the country’s size and growing outbound travel demand.

Skift Asia Forum 2026 is where senior leaders shaping Asia’s travel ecosystem come together to stress-test strategy, share insights, and see how decisions in the region ripple across the globe.

India’s travel economy is loud, liquid, and expanding. But scratch the surface, and the contradictions get uncomfortable.