2026 › February

Super Bowl ads cost more than $8 million for a 30-second spot, and it appears some travel brands are taking a pass this year.

Disney is increasingly a travel company, with parks and experiences accounting for the majority of profits.

Don't expect Hafner to stick around for an extended period in the new executive chair role.

Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.

For a tournament billed as a once-in-a-lifetime business travel moment, friction over U.S. border rules poses a real threat to revenue and the experience.

This is the latest example of Qantas pulling back from its overseas minority investments to focus on its core Australian brands. 

L+R’s reorganization underscores a broader trend in how specialist investors aim to get an edge over generalist real estate funds in hotel investing. Its plan to spend over $250 million on properties in its new Iconic hotel collection is one example.

With the Macau entry, Uber is making its way back into Asia. But it is moving slowly. And this time, it is sticking to the rules.

Japan doesn’t have too many tourists. It has too many tourists being sent to the same places. Until that changes, talks on solving overtourism will just remain recycled rhetoric.

While aircraft manufacturing in India may still be some way off, but the government is already taking steps to make domestic production commercially viable.