Announcing Skift Asia Forum 2026: Strategy, Growth, and Leadership in Asia Travel
Skift Take
Skift Asia Forum returns to Bangkok this April, convening senior leaders who are actively making growth, partnership, and transformation decisions across Asia’s travel ecosystem.
Asia remains the engine of global travel growth, but the operating environment is more complex than at any point in the past decade.
Leaders are balancing growth with cost discipline, rethinking distribution and loyalty economics, renegotiating platform relationships, and making real-time decisions on technology, payments, and organizational design.
Skift Asia Forum 2026 is built around these realities. The agenda reflects what leaders are discussing internally today and what they will be accountable for over the next 12 to 24 months.
While the forum brings together a large and diverse audience, attendance is carefully curated. The emphasis is on seniority, decision-making authority, and representation from leading travel companies across Asia.
Who Is in the Room
Skift Asia Forum is designed for senior executives with direct responsibility for:
- Strategy and commercial growth
- Partnerships, procurement, and distribution
- Digital transformation and technology decisions
- Regional or market-level P&L accountability
A limited number of complimentary passes are available for qualified decision-makers from travel, hospitality, aviation, destinations, and travel technology companies.
You can also participate by purchasing a standard ticket.
The Audience, By Design
The forum consistently attracts one of the most senior audiences in Asia travel.
Most recent edition:
- 380 attendees from 19 countries
- 80 percent director level or above
- 230 companies across 18 travel sectors
Past speakers and attendees include senior leaders from Airbnb, Agoda, Trip.com, AirAsia, Klook, Visa, Tourism Australia, Traveloka, and other global and regional travel organizations.
What Leaders Say
“The discussions were highly relevant to the decisions leaders are making right now. It was time well spent with the right people in the room.”
“Bold ideas, sharp insights, and conversations that went beyond surface-level trends. The quality of peers made the difference.”
“More than a conference. It challenged how we think about growth, partnerships, and purpose across Asia.”
How to Attend
Attendance is invite-only or by application to preserve seniority, balance, and relevance.
Applications are reviewed by the Skift team. Standard tickets are also available for purchase.
Join us in Asia’s Leading Room in Travel
If you are responsible for setting direction, allocating resources, or building partnerships in Asia’s travel industry, Skift Asia Forum is where those conversations happen.
