The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground.
IHG’s net zero hotel is a step forward, but the reality is that not every region or hotel owner can follow suit just yet. Access to renewable energy, sustainable materials, and even willing investors varies wildly, meaning true industry-wide change depends as much on local infrastructure as it does on big-brand ambition.
Hyatt is breaking out of its luxury mold in Europe, betting big on the UK's mid-market sector in a move that signals a broader transformation across the continent.
Oyo Hotels founder and Group CEO Ritesh Agarwal is pursuing "relative premiumization" by expanding its upmarket offerings like Townhouse Hotels in India and bringing brands like Sunday to the U.S. market.