Articles tagged “oman air”

With green marketing collapsing and net-zero plans unravelling, the industry must finally face reality: Its current climate strategy won’t work. A fundamental rethink begins now.

Oman Air would like to prove that smaller carriers can punch above their weight—if they stay focused. Its CEO is betting on Oman’s natural strengths, smarter distribution, and a full-scale digital reboot to turn the airline into a leaner, more profitable global player.

Oman Air is going all-in on its home market and its digital strategy is paying off faster than expected. But the road to broader transformation still depends on infrastructure and realism about climate goals.

Not every Gulf airline wants to be Emirates. Oman Air just joined the powerful oneworld alliance, and with a new leadership team, it’s betting on strategy over swagger.