Australia Courts Indian Travelers With Cricket Campaigns and Easier Visas
Photo Credit: Tourists gathered outside Sydney Opera House in Australia. Pexels / Brett Stone
Skift Take
Australia is going all in on India, betting on cricket, culture, and seamless travel to court one of its fastest-growing tourism markets.
This week, for the first time, tourism boards from all eight Australian states and territories participated in Tourism Australia’s marketplace in India.
One trend that representatives are trying to capture: Indian travelers are increasingly visiting just one part of the country, according to Nishant Kashikar, Tourism Australia’s country manager for India.
“We thought that when Indians traveled, they would do a multi-city or multi-state itinerary, but that is changing,” he said. Indians are now taking a week or 10 days to explore single destinations such as Tasmania or Western Australia instead of traveling across the country.
Simplified multi-entry visas have played a role in encouraging this shift, according to Kashik
