Carnival’s Marketing and Private Islands Sustain High Cruise Prices
Photo Credit: Aerial view of the Carnival Mardi Gras ship in St Thomas. Carnival Corp.
Skift Take
Carnival is using aggressive marketing and exclusive destinations to sustain historically high cruise prices, even as economic uncertainty weighs on other travel sectors.
Carnival is betting that splashy marketing campaigns and exclusive private islands can help the cruise giant maintain historically high pricing despite economic uncertainty.
"We have proven to be incredibly resilient to the volatility around the globe," said CEO Josh Weinstein on Tuesday.
Why it matters: Carnival is performing well even as economic uncertainty weighs on hotels, airlines, and other parts of the U.S. travel industry.
Here are some key points from the second quarter earnings results from the world's largest cruise company.
Extra Marketing Is Paying OffCarnival notably increased its "marketing spend per unit", or the ratio of marketing dollars to revenue generated,
