Five Key Topic Areas We’ll Discuss at Skift Global Forum

Still deciding on whether to attend the top global travel industry event of the year, Skift Global Forum, on September 17-19 but want to know what all will be discussed? We used AskSkift to ask “what are the top 5 key themes often covered at Skift Global Forum over the last 10 years?” Here are the results:

1. Leadership and Innovation: There are no shortage of headwinds to navigate for travel CEOs and year-over-year, SGF hears from the top leaders across the industry, sharing their latest strategies, course corrections, and future view on what’s next. Of course few leaders have the future insight and intuition of Airbnb’s CEO Brian Chesky, who will close our first Forum day in conversation with Brian Chesky. 
2. Technology and Digital Transformation: Topics like personalization, the use of data and how it is reshaping online booking trends, how artificial intelligence might reshape operations and drive efficiencies, and other tech advancements that are reshaping travel experiences. Booking Holdings CEO Glenn Fogel will set the tone for the event with a fireside chat at our opening event, sharing a macro view in conversation with Skift founding editor Dennis Schaal.
3. Consumer Behavior and Trends: Insights into changing traveler preferences and behaviors, including shifts from traditional patterns and generational changes. Skift Research will distill our recently released State of Travel report, providing an in-depth analysis into consumer power and the ways travel is adapting. The rise of experiences over things will be another key trend that pops up throughout the Forum.
4. Sustainability and Responsible Travel: Examining the future inclusive strategies and implementation for a more responsible travel industry in the face of environmental challenges. Zita Cobb, Founder and CEO of Shorefast & Fogo Island Inn, will share her perspectives on how travel can create a better model for local communities, and Intrepid CEO James Thornton will discuss how purpose can actually drive profits. 
5. Future of Hospitality and Aviation: As always, we will feature in-depth discussions with hospitality and aviation leaders as they adapt to new opportunities and challenges in the industry. This year, we are excited to welcome CEOs and executives from JetBlue, Marriott International, MGM Resorts International, United Airlines, and Wyndham Hotels and Resorts.

These themes reflect the Forum's commitment to elevating the discussion and providing actionable insights for travel professionals. What are you waiting for? Experience the excitement and impact of Skift Global Forum yourself and reserve your seat today.