Wyndham CEO Targets Global Growth and Premium: 'We Love Economy ... But We Are Increasingly Upscale'
Skift Take
CEO Geoffrey Ballotti has Wyndham going places - 95 countries, to be exact. The hotel giant, known for its budget-friendly digs, is breaking out of its economy shell to make moves in the upscale market, such as with newest brand HQ.
Wyndham's top boss wants to shed his hotel group's reputation for focusing on economy hotels in the U.S. through a strategy to expand worldwide and offer brands that range from economy to luxury.
"We have had a phenomenal success over the last few years, positioning ourselves globally as well in over 95 of our planet's 195 countries," said Geoffrey Ballotti, president and CEO, while speaking at the New York University International Hospitality Industry Investment Conference. "We love econo
