Skift Take

Saudi Arabia’s tourism plans are nothing if not bold. In the latest season of this limited-series podcast, Skift explores how innovative ideas in design, experience, and sustainability are shaping the Kingdom’s development.

This sponsored content was created in collaboration with a Skift partner.

Saudi Arabia is working towards an ambitious tourism goal of welcoming 150 million visitors by 2030. Having already crossed the significant milestone of 100 million international and domestic tourists in 2023, the Kingdom is continuing its strategic focus on creating a destination that is intentional, sustainable, and innovative across the entire travel ecosystem.

This focus is reflected in its giga-projects – from NEOM’s futuristic vision, to Red Sea Global’s sustainable development, to Al-Ula’s blending of culture, history, and luxury.

In the latest installment of the limited mini-series podcast, Skift Travel Spotlight: The Future of Tourism in Saudi Arabia, Skift explores how Saudi Arabia’s approach reflects a broader industry shift towards innovation – one in which constant evolution, daring to try new things, and co-creating experiences with partners and travelers are paramount.

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In this Podcast:

  • An insider view on the unique design ethos shaping luxury in the Kingdom
  • Innovative partnerships shaping distribution in Saudi Arabia
  • Progress and new ideas for sustainable hospitality
  • How technology is impacting the traveler experience

This content was created collaboratively by Saudi Tourism Authority and Skift’s branded content studio, SkiftX.

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Tags: innovation, saudi arabia, skift podcast, SkiftX Highlights

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