Skift Take

We are tracking the Indian hotel industry's strong performance in the first quarter, and the momentum is expected to continue. Also interesting: Smaller cities continue to get a lion's share of new developments.

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The Indian hotel sector delivered a strong first quarter due to an increase in corporate travel and weddings, real estate services company JLL shared in its Hotel Momentum India report. 

“During the quarter, there was a robust demand for hotel rooms in both business and leisure destinations. The occupancy levels in key business markets were strong,” the company said in a statement.

The momentum of the first quarter is expected to continue in the April-June quarter as business travel, conferences and meetings, and weddings are set to drive the busy period. 

“The first quarter has set the ball rolling for the hotel sector’s strong performance throughout 2024. Healthy consumer sentiments and domestic corporate travel will continue to be the key drivers. Key business and leisure locations are witnessing strong demand,” said JLL managing director for hotels Jaideep Dang.

Hospitality overview: In the first quarter of 2024, 9,710 rooms across 90 branded hotels were signed. An additional 13 hotel conversions were also signed, accounting for 12% of the signings in the first quarter.

During the quarter, 36 hotels were also opened, with 75% of the total keys having been opened in tier-2 and tier-3 cities, a market that is driving the hotel boom in India

Strong metrics: The industry’s revenue per available room (RevPAR) recorded an annual growth of more than 11% during the quarter, according to JLL. 

Hospitality advisory firm HVS Anarock’s monthly report for March 2024 revealed that the average RevPAR during the month was between INR 5,103 – INR 5,395 ($61.28 – $64.79), up 10% as compared to March 2023. 

The quarter also witnessed an average of occupancy rate of 70%.

Radisson Enters Into Strategic Partnership With NILE Hospitality

Radisson Hotel Group has entered into a strategic partnership with NILE Hospitality to expand its midscale brand Park Inn and Suites by Radisson in Rajasthan and Gujarat. The brand caters to smaller market segments, across tier-2 to tier-5 cities. 

Park Inn and Suites by Radisson has been tailored to the needs of the Indian market to serve the smaller cities. 

Radisson currently has more than 165 trading and developing hotels, across several brands. At the time of the launch of Park Inn and Suites by Radisson in 2022, the company shared its aim to double its portfolio to about 300 hotels by 2025. 

Tourism, Hotels to Drive Private Sector Investment

Tourism and hotel industries will drive private sector investments in the second half of the 2024-25 financial year, according to Kotak Mahindra Bank chief economist Upasna Bhardwaj.

Bhardwaj said that the hotel and tourism sectors have not recorded significant capacity expansion over the last few years. She believes this segment will, therefore, begin to pick up private sector investments. 

The travel and tourism industry accounted for 6% of India’s GDP in 2022, which is why there has been significant focus by the government and private players to boost tourism in India. The industry is expected to generate revenue of nearly $24 billion in 2024.

Jordan Tourism Unveils Brand Film Targeting Indian Travelers

The Jordan Tourism Board has released its latest brand film specifically targeting Indian travelers. The video highlights food, culture, history, adventure, and luxury experiences that the country offers. 

In a statement, the tourism board said, “This video combines elements of Bollywood, BOHO styling, and indigenous Jordanian culture to create a mesmerizing connection with the Indian travelers, inviting them to explore the treasures of our Kingdom.”

The video also features Indian influencers and travel enthusiasts in order to expand its reach to Indian audiences


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Tags: business travel, corporate travel, hospitality, hospitality news, hotel investments, hoteloccupancy, hotels, india, india outbound, india travel, indian weddings, investments, jordan, jordan tourism, radisson, radisson hotel group, revpar, skift india report, tourism, Travel Trends, weddings

Photo credit: The momentum of the first quarter is expected to continue in the April-June quarter. Pixabay from Pexels

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