Skift Take
Saudi Tourism Authority's Fahd Hamidaddin spoke about changing perceptions being a key part of his job.
"Perception" was one of the key topics discussed by Saudi Tourism Authority CEO Fahd Hamidaddin during a roundtable discussion at the Arabian Travel Market (ATM) conference in Dubai.
Perception of safety for female travelers is an issue he was particularly focused on.
"One thing we’re not doing well… [is talking about] safety for women, we should tell the world mor