India's Massive Growth in Online Travel: Which Companies Will Lead?
Skift Take
The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity.
In a country known for tradition, India's travel industry is undergoing a rapid transition. The younger population and a rising use of smartphones is reshaping India's traditional travel booking landscape.
These forces set the stage for substantial growth in online travel in the coming years.
