Skift Take

A lot of Indians are waiting a long time to visit the U.S. Eric Garcetti wants to generate the same excitement in U.S. travelers about visiting India.

There’s a big demand from Indian tourists to visit the U.S., but there’s not as much demand the other way around.

Eric Garcetti, U.S. Ambassador to India, thinks that’s starting to change — and he’s pushing to enhance demand on both sides. 

“Americans don't know India and Indians like India and Indians know America and Americans. I think there's an awakening happening now, so this is going to be more of a two-way street,” Garcetti said.

Garcetti, former two-term Los Angeles mayor, shared his thoughts about how to grow that momentum during the Skift India Summit on Wednesday.

Garcetti discussed roadblocks and opportunities around visas and tourism in particular, as well as the potential for cricket on