Skift Take
With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.
Travel marketers are going to redirect resources meant for TikTok toward Instagram, YouTube and other marketing channels if the U.S. bans TikTok. How do we know that? Several state tourism offices have already done so after deleting their TikTok accounts.
“We’ve increased our focus and investment in Instagram Reels,” said Ben Cook, director of marketing and communications for Visit Utah. In 2022, Utah's governor banned state government agencies from using TikTok.
Since then, the possibility of a TikTok ban at the national level has