Skift Take

Dublin's tourism chief predicts AI will unlock authentic value for tourists.

Dublin’s tourism chief thinks AI can replace generic top 10 lists and travel guides – at least that's one of the potential outcomes of his group's new project with OpenAI, the developer of ChatGPT.

Barry Rogers, Head of Dublin City Tourism Unit, was speaking Wednesday on a panel at the ITB Berlin travel trade show.

“What we're finding is there's plenty