Skift Take
The phenomenal impact of the 'Swift Lift' is being seen by travel and tourism companies around the world - even when Taylor isn’t visiting the city in question.
If you were in any doubt about Taylor Swift’s influence on global travel trends, look no further than Brisbane.
The Australian city is hundreds of miles north of Sydney, where the nearest Eras Tour show is being held, but the ‘Swift Lift’ is still exceptionally strong.
New data from Brisbane Airport suggests an extra 64 passenger flights are scheduled over the coming days to cope with the incredible demand. These will shuttle fans from the city to Sydney and Melbourne where the singer-songwriter is performing seven sold-out performances.
Alongside extra point-to-point traffic, the airport is gearing up for a high number of transit passengers from regional centers su