Skift Take
This zero-cost marketing move by American helps associate the brand with the Super Bowl buzz in a fun way.
You’d better be swift to catch Flight AA1989. The Super Bowl LVIII takes place in Las Vegas on February 11, and American Airlines has spied a unique way to get involved. The Nevada competition will see the Kansas City Chiefs and the San Francisco 49ers battle it out, but there’s another story off the field that has also caught public attention.
With pop star Taylor Swift dating the Chiefs’ tight end Travis Kelce, the airline has had some fun with its flight numbers. Two special AA1989s will operate between Kansas City and Las Vegas, bringing football fans to the biggest game of the year.
On February 9 and 10, an Airbus A321neo will depart the Midwest city at 12:30 pm and touchdown in Nevada at 1:35 pm. As any Swiftie will tell you, 1989 is the year of the singer-songwriter's birth