Skift Take

If you thought that by increasing flight capacity and stabilizing prices, the floodgates would open for Chinese travelers to enter U.S., then you may want to read this…

Peden Doma Bhutia

China is addressing the bottlenecks that have restricted outbound travel from the country. But the enthusiasm among Chinese travelers to visit the U.S. is diminishing, according to the latest survey from China Trading Desk, a marketing technology company.

Foreign travel for Chinese citizens remained 41% of pre-pandemic levels last year, and is predicted to reach just 62% of pre-pandemic levels in 2024. The survey predicts 1.3 million Chinese tourists will visit the U.S. in 2024, which would still be 70% below 2019.

Unpacking The Hesitation

Subramania Bhatt, founder and CEO of China Trading Desk, listed several reasons for the declining interest in travel to the U.S.

Limited flight capacity and expensive U.S. tickets are most often cited. Bhatt also pointed to concerns about racial hate crimes, exacerbated by Chinese social media..

Source: China Trading Desk

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