7 Underrated European Countries Saw Tourism Soar in 2023
Skift Take
2023 was a solid year of growth for tourism to Europe. It's finally bouncing back from the pandemic.
Cyprus, Malta, Albania, and other underrated destinations had some of the highest tourism growth rates in Europe last year, according to Eurostat’s latest data.
Europe saw over 2.6 billion tourist night stays at hotels and alternative accommodations between January and October. International tourism was a component of that, rising 12.5%.
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