Skift Take
Canada could get a major tourism boost if it can improve its relations with China.
Canada won’t surpass its pre-pandemic international tourism level until 2025. One of the reasons is the lagging recovery of Asia, according to Destination Canada's outlook report. That’s due in part to the Chinese government’s ban on group travel into Canada.
“As that lifts, we'll be in a better position,” said Meaghan Ferrigno, chief data and analytics officer for Destination Canada.
China has yet to lift its ban on group travel to Canada. In August, th