IDEAS: IHG Hotels & Resorts Launches Experiential Winter Chalet Campaign
Key Points
- IHG Hotels & Resorts is launching a winter chalet campaign at select American properties, transforming them into 'Winter Wonderlands.'
- The campaign involves chalet-inspired installations designed by Tristan Al-Haddad and interiors by Corey Damen Jenkins, featuring bars serving seasonal beverages.
- The winter campaign runs from December 1, 2023, to February 29, 2024, across IHG's Luxury & Lifestyle Americas portfolio with various festive programs.
Summary
IHG Hotels & Resorts is launching an experiential winter chalet campaign at select American properties, transforming them into 'Winter Wonderlands' with chalet-inspired installations. These installations, designed by architect Tristan Al-Haddad and interior designer Corey Damen Jenkins, will feature bars serving seasonal beverages and host regular programming. The campaign, running from December 1, 2023, to February 29, 2024, will include festive dining experiences and chalet-themed room activations across IHG's Luxury & Lifestyle Americas portfolio.
IHG Hotels & Resorts is getting into the holiday spirit with the launch of a new experiential winter campaign at a selection of its American properties.
Select InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection and Hotel Indigo properties will be transformed into ‘Winter Wonderlands’ for the holiday season by incorporating chalet-inspired installations and programming.
The 17 feet tall chalet structures, which will feature in the lobbies of select properties, have been designed and constructed by architect Tristan Al-Haddad and feature interiors curated by interior designer Corey Damen Jenkins.
Each installation features a bar that will serve seasonal beverages throughout the day and will include regular programming for the duration of the campaign.
Outside of the Winter Chalet installations, every hotel across IHG’s Luxury & Lifestyle Americas portfolio will provide guests with some form of winter inspired programming, including festive dining experiences and chalet inspired room activations.
The campaign will run from December 1, 2023 through February 29, 2024.
Photo Credit: Credit: Roger Davies / IHG Hotels & Resorts IHG Hotels & Resorts / Roger Davies
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