Skift Take
Did you know that Choice Hotels ships a kitchen in a box to transform your plain Jane hotel room into an extended stay unit?
Happy hump day, folks! It’s a short week and a skinny newsletter kinda day today.
Let’s hit it:
Choice Hotels’ extended stay play Sam Altman is back New Orleans failed experiment Just Your Cookie-Cutter Choice StayIf you’re looking to catch up on the ensuing Choice-Wyndham takeover drama, I recommend you get the deets from Daily Lodging Report. But here we’re talking about its extended stay business.
Did you know that Choice Hotels ships a kitchen in a box to transform your plain Jane hotel room into an extended stay unit? The company already has four extended stay brands — but its focus is sharp on two of them: WoodSpring and Everhome Suites. And it is ready to not take on, but rather collaborate, with private equity and institutional investors looking to enter this space.
I spoke to Matt McElhare, senior vice president of extended stay and Ron Burgett, senior vice president of franchise development in Choice’s extended stay business.
Only juicy tidbits here:
Do private equity firms investing in short-term rentals pose a threat to extended stay brands?
Matt McElhare: In a lot of ways that's validation for the opportunity that exists in extended stay accommodations. And that's what's been driving our investment as a company over the last six years — to build a leadership presence in the extended stay branded solution for long staying travelers.
Right now in the hospitality s