Google Upgrades Maps With Photo-First Searches of Things to Do


View of Tokyo during Cherry Blossom season.

Skift Take

Google's push to visually immersive search on its maps app may boost the discoverability of hidden-gem tours, activities, and museums.

Google on late Thursday outlined its highly anticipated updates to Google Maps, which it began rolling out to users in a select list of cities — mainly in North America and Europe to start.

For businesses in the travel experiences sector, the key new feature is photo-first searches of tours and activities. Rather than lists of links, a user can see photo-based representations of travel experiences and tap on photos to learn more and navigate to, say, the departure point of a boat tour.

"So if you’re in Tokyo, you could search for thin