New Tourism Secretary Won’t Be ‘Panacea’ for U.S. Travel Troubles
Photo Credit: U.S. Travel Association CEO and President Geoff Freeman and NYC Tourism + Conventions CEO and President Fred Dixon at Skift Global Forum Skift / Skift
Skift Take
The U.S. travel industry should lower their expectations that the assistant secretary for travel and tourism will make their jobs easier.
The U.S. travel industry shouldn't get its hopes up that the newly created assistant secretary for travel and tourism position will make the U.S. more globally competitive, said U.S. Travel CEO and President Geoff Freeman at the Skift Global Forum.
“It's a positive step that we have this new assistant secretary position, but it is not a panacea and all of us have to recognize that,” said Freeman.
In December, Congress passed legislation that created an assistant secretary f
