IDEAS: Fort Lauderdale-Hollywood International Airport Launches Amazon-Powered Store

A new store powered by Amazon’s Just Walk Out technology has opened at Fort Lauderdale-Hollywood International Airport. 

The Market on Las Olas, which is located post-security in Terminal 3, is the first location in a Florida airport to feature Amazon’s checkout-free shopping platform. 

The Just Walk Out technology is made possible by using artificial intelligence to determine what shoppers take from shelves in order to create a ‘virtual shopping session’.

To enter, shoppers simply hover their credit card or device at the entry gate at which point a digital shopping cart is created. Shoppers can then choose their items and then leave the store without having to physically check out, with payments taken upon exit. 

You can take a look at the video below for a demonstration of how the system works:

“We are thrilled to collaborate with Amazon and Delaware North to introduce this exciting store format to FLL travelers,” said Mark E. Gale, CEO/Director of Aviation. “As an airport, we strive to explore and embrace new technologies to innovate and elevate the guest experience, and we anticipate this checkout-free store will be well-received by 

“We are proud to bring Just Walk Out technology and Amazon One to the Fort Lauderdale-Hollywood International Airport,” said Jon Jenkins, Vice President of Just Walk Out technology, AWS Applications. “Even when running late for a flight, South Florida travelers will soon be able to grab snacks and beverages with a fast and frictionless shopping experience.”