Skift Take
With a dramatic shift in traveler behavior, industry stakeholders must reimagine their offerings to cater to the new domestic tourist who feels that the need to take frequent breaks is more important than ever.
More Indians are taking personal loans to travel and meet vacation-related expenses, according to Madhavan Menon, executive chairman of Thomas Cook India.
“The average Indian traveler is now more willing to spend rather than save. They want to indulge in new experiences such as motorcycle rides from Leh to Ladakh, glamping, and trekking,” Menon told Skift’s Asia Editor Peden Doma Bhutia in the latest episode of the Skift India Travel Podcast.
In fact, a study by online loan platform Paisabazaar revealed that as many as 21% of consumers took a p