Covid Related Travel Changes Reversing: New Skift Research


Skift Take

Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.

Our newly released U.S. Travel Tracker: Q2 2023 Highlights report highlights a reversal of Covid-related changes in the travel landscape. Solo trips have decreased, and travel to urban centers has rebounded.

There has been a shift towards hybrid work models, indicating a partial return to office-based arrangements. The preference for blended business trips has declined, aligning with the intention to reduce personal travel expenditures. These insights reflect a changing travel environment as individuals adapt to evolving work scenarios and adjust their travel preferences.

The report also talks about the current state of the U.S. travel demand with data and insights on trip details, consumer sentiment, travel spending changes, booking trends, and how the “work from anywhere” trend impacts travel.

In Q2 2023, there was a slight dip in travel in the U.S., with 55% of Americans reporting that they traveled, down 4 percentage points compared to Q1 2023. However, there was significant improvement compared to Q2 2022 when 47% traveled.

Direct bookings showed a slight decline, following a similar pattern observed in Q1 2022 and Q2 2022, suggesting a potential seasonal trend in the travel market

An increasing number of Americans believe that the economic situation of the country will worsen in the next 12 months. Survey data also revealed that a cautious sentiment surrounding personal financial stability exists.

Inflationary pressures persist, with higher day-to-day purchase and travel prices reported by respondents. However, the travel sector is expected to remain resilient, as only a small percentage of respondents have cut their travel spending.

What You'll Learn From This Report

  • U.S. Travel Highlights
  • Booking Trends
  • Customer Experience
  • In-Destination Trends
  • Consumer attitudes to prices, and the impact on travel plans
  • Use of sustainable options provided by travel suppliers
  • Consumer Sentiment and economic outlook

Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.

Up Next

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored
Online Travel

5 Bidders, 1 Last Week: New Details about the Tripadvisor Deal

With a bid coming across the table as late as last week, will Tripadvisor's proposed acquisition of Liberty Tripadvisor close as scheduled by June? If it gets that far, there could be all kinds of deal possibilities in Tripadvisor's future.