Norwegian Air Will Get a New Loyalty Program
Key Points
- Norwegian Air and Nordic hotels group Strawberry are forming a joint venture to enhance their loyalty programs.
- The partnership aims to attract additional parties to increase customer benefits.
- The deal is expected to be finalized in the fourth quarter of 2023.
Summary
Norwegian Air and Nordic hotels group Strawberry plan to create a joint venture to enhance their respective loyalty programs, offering increased benefits to members. The collaboration seeks to invite additional parties into the partnership, aiming to boost its appeal to customers. The finalization of the deal is anticipated in the fourth quarter of 2023.
Norwegian Air and Nordic hotels group Strawberry said on Tuesday they plan to form a joint venture company which will provide benefits to the members of the groups' respective loyalty programmes.
"Additional parties will also be invited to join the partnership, further increasing the attractiveness for the companies' customers," Norwegian and Strawberry said.
A final closing of the deal is expected to take place in the fourth quarter of 2023.
(Reporting by Terje Solsvik, editing by Louise Rasmussen)
This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to legal@industrydive.com.
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