First read is on us.

Subscribe today to keep up with the latest travel industry news.

Norwegian Air Will Get a New Loyalty Program


Norwegian Air and Nordic hotels group Strawberry said on Tuesday they plan to form a joint venture company which will provide benefits to the members of the groups' respective loyalty programmes.

"Additional parties will also be invited to join the partnership, further increasing the attractiveness for the companies' customers," Norwegian and Strawberry said.

A final closing of the deal is expected to take place in the fourth quarter of 2023.

(Reporting by Terje Solsvik, editing by Louise Rasmussen)

This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].

Up Next

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored
Airlines

Delta to Resume Tel Aviv Flights April 1

Delta joins a growing list of Western carriers that are resuming their Tel Aviv service after Israel reached a ceasefire deal with Hamas.