Delta Pins New Hopes on Gen Z and Millennials, Not Business Travelers
Skift Take
With business travel still recovering, Delta is looking at a new audience for its premium services.
Delta wants to continue to prioritize premium services, but it faces a slow recovery of U.S. corporate travel. Its solution: Gen Z and Millennial travelers.
During Delta's annual Investor Day on Tuesday, the airline's president, Glen Hauenstein, emphasized the pivotal role of younger generations in driving revenue growth.
"We know if we can get them young and keep them engaged with the brand, their lifetime value is going to be huge. They are working fewer hours in the office, and they have more time to do what they want, where they want," he said.
This shift away
