Skift Take

Florida-based real estate investment firm Black Swan has acquired Lyric, a former short-term rental operator specializing in multifamily buildings.

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You read it here first: There are stories of “software eating the world” and leaving a dust trail of fallen companies behind. This is not that story. This is about a tech company and property manager that failed, and a leader who learned a hard lesson about skills and market demands. 

Florida-based Black Swan, a real estate investment firm, has acquired former short-term rental operator Lyric, which specialized in multifamily buildings until its demise during the pandemic. The acquisition has bought Black Swan Lyric’s domestic and international trademark rights, operational and performance data, and the lyric.com domain. 

Black Swan Buys and Tries to Revive Short-Term Rental Brand Lyric

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