Skift Take

Ongoing air pollution is worse in some parts of Northern Thailand than the Indian city of New Delhi, and it's starting to dampen the region's tourism appeal.

High pollution levels in Thailand’s northern city of Chiang Mai and surrounding provinces are keeping tourists away and alarming locals, with the government on Monday urging residents to avoid outdoor activities.

For several weeks last month the city was at the top of air quality information platform IQAir’s global chart on poor air quality, ahead of Lahore and New Delhi.

Chiang Mai, known for its scenic mountainous views, temples and chic caf├ęs, received 10.8 million visitors in pre-pandemic 2019, but hotel bookings in the city have dropped to 45 percent occupancy, the Thai Hotel Association Northern Chapter president Phunut Thanalaopanich told Reuters on Monday. That is far short of the 80 percent to 90 percent expected ahead of this week’s Thai New Year holidays, known as Songkran.

“It’s impacted my business … people aren’t coming (they) can’t see the view,” said Sunat Insao, 53, who sells orange juice.

Addressing the deteriorating air quality in the north, Thailand’s health ministry urged the public on Monday to avoid outdoor activities and wear masks that can filter particles.

Chang Mai, Thailand’s third-biggest city, reached 289 on IQAir’s air quality index (AQI) index in March, which measures the level of inhalable fine particles in the air.

On Monday it had eased to 171, but was still 19 times over the World Health Organization’s recommended level.

“You can feel (the dust) in your face … I clean my face, I see the pad and I was like, ‘this is really, really dirty,'” said Fernanda Gonzalez, 27, who was visiting from Mexico.

Authorities have blamed a combination of forest fires and crop burning in Thailand and its neighbouring countries.

Thai Prime Minister Prayuth Chan-ocha said last week he was coordinating with Laos and Myanmar to reduce hot spots in the border area to curb transboundary haze.

Chiang Mai resident Pathsharasakon Po, 36, said she was concerned about allergies, or even cancer.

“It’s getting worse and worse year by year,” Pathsharasakon said.

Reporting by Hannares Haripai in Chiang Mai and Napat Wesshasartar and Chayut Setboonsarng in Bangkok; Editing by Martin Petty and Susan Fenton.

This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].

feed

Skift India Report

The Skift India Report is your go-to newsletter for all news related to travel, tourism, airlines, and hospitality in India.

Have a confidential tip for Skift? Get in touch

Tags: india, pollution, thailand, who

Photo credit: A view of Thailand's Chiang Mai city, amid air pollution. Source: Reuters

Up Next

Loading next stories