TUI Drives Loyalty Through New Connected Trip Tours

Experiences play an integral role in the so-called connected trip, where travelers want to seamlessly plan, book, and manage in real time all aspects of their trip in one place. And TUI, the world's largest tour operator, has just done a soft launch of what can best be described as its own flexible version of a connected trip with TUITours.com.

The company announced the group and individual tours platform would "provide fast and accurate itinerary development, with real-time pricing and availability, in a modern drag & drop system, simplifying the previously complex process of building tours."

For now, it's only available in Belgium to travel advisors and direct to customers, but there is a planned wider international roll-out during 2023 and 2024.

However, the promise of the connected trip is part of a larger story.

Booking.com CEO Glen Fogel maintains the connected trip is about providing a better way to do travel. It's about addressing bottlenecks and queues by allowing travelers to seamlessly plan, book, and ma