Subscribe
Login
Travel Agents

How Australian Travel Agency Flight Centre Is Building Luxury Revenue 

Selene Brophy
February 7th, 2023 at 10:30 AM EST
Scott Dunn offers tailor-made holidays including the Northern Lights.

Skift Take

Tour operator Scott Dunn might be a small company compared to its new parent company Flight Centre Travel Group. Still, it punches well above its weight in the luxury travel segment, especially in the U.S., where Flight Centre lacked a luxury presence.

Flight Centre, the Australian-based travel agency well known for its mass-market brands, is firmly fixed on tapping into the rising demand for luxury experiences with an expected 15 percent growth in revenue for the segment.

The firm recently acquired UK-based tour operator Scott Dunn for $150 million toward this end. The luxury-focused brand, founded in 1986 as a luxury ski operator, will now act as an "entry point into the U.K. and U.S. luxury market where Flight Centre is underrepresented.

The luxury travel segment has seen a business boom coming out of the pandemic. Globally it was valued at $638.2 billion in 2021 and is projected to reach $1,650 billion by 2031. It continues to be the pandemic anomaly with no signs of a luxury bubble bursting soon. 

The move kickstarts the group's pre-Covid plans to elevate and grow its luxury collection, together with i

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login