Skift Take

Japan recently ended some of the world's strictest border controls to slow the spread of the pandemic. Expect strong pent-up demand from inbound visitors worldwide, especially given the yen's weak value relative to a few major currencies.

Visitor arrivals to Japan jumped to nearly 1 million in November, the first full month after the country scrapped Covid-19 curbs that effectively halted tourism for more than two years, data showed on Wednesday.

The number of foreign visitors, for both tourism and business, rose to 934,500 last month, almost double the October figure, the Japan National Tourism Organization (JNTO) said. Still, arrivals were down nearly two-thirds compared with pre-pandemic levels of 2019.

“The demand for Japan out of North America is very strong right now,” said Virgilio Russi, vice president of international sales for Air Canada, speaking Reuters in an interview before Wednesday’s numbers were released.

Passenger demand from Canada to Japan is more than double what it was in 2019, Russi added, citing a shift away from China among business travelers, as well as tourists taking advantage of the current weakness of the yen.

“From a cost perspective, Japan is quite reasonable right now,” he said.

While the yen has climbed this week after a surprise policy change by the Bank of Japan, it remains 13% weaker against the U.S. dollar this year. And while China has begun to relax its zero-Covid policy, analysts don’t expect its borders to reopen till March or April.

So far this year, 2.46 million visitors have arrived in Japan, the JNTO data showed. That’s a fraction of the record 31.8 million in 2019 and the government’s original 2020 goal of 40 million, timed to coincide with the Tokyo Olympics that were eventually postponed due to the pandemic.

Japan on Oct. 11 ended some of the world’s strictest border controls, and Prime Minister Fumio Kishida is counting on tourism to boost the economy.

The government aims to attract 5 trillion yen ($38 billion) in annual tourist spending. But that may be difficult to reach given Japan’s hospitality sector is suffering from a labor shortage and many Chinese citizens remain unable to travel.

A record 9.5 million Chinese people came to Japan in 2019, close to a third of all visitors.

(Reporting by Rocky Swift; Editing by Tom Hogue and Kenneth Maxwell)

This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].


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Tags: china outbound, coronavirus recovery, japan, japan national tourism organization

Photo credit: Kiyomizu-dera temple, a popular attraction among tourists, in Kyoto, western Japan. Photo by Raita Futo. Source: Flickr/Creative Commons. Raita Futo / Flickr/Creative Commons

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