Skift Take

High season ... what high season? In September, 57 percent of Americans traveled, 10 percentage points higher than last September. The normal fall slump after the summer months did not occur, highlighting how the vacation season is being stretched as demand — and prices — remain high.

The U.S. travel industry is in full recovery mode despite higher prices. Fifty-seven percent of Americans traveled in September, 10 percentage points higher than the same time last year, according to the latest survey results from Skift Research’s U.S. Travel Tracker.

While we saw a protracted summer period last year, with travel instances declining after the July high, this year the summer season is more drawn out, with travel participation increasing by 4 percentage points compared to July.

It is clear that while we hear a lot about the possible impact of inflation and price hikes on travel behavior, so far Americans have found the desire and means to continue traveling. Fears for Covid-19 are waning, although cancellations and postponements remain relatively high and actually increased in September.

The main issue facing the industry right now is the economic climate, exacerbated by high prices for travel products. The majority of Americans have experienced higher prices than previous years for their travel, and two-thirds have changed their travel plans accordingly.

In our newly released U.S. Travel Tracker: September 2022 Highlights report, we highlight the current state of the U.S. travel demand with data and insights on trip details, consumer sentiment, travel spending changes, the impact of the pandemic, and how the “work from anywhere” trend impacts travel.

Skift Research introduced the monthly U.S. Travel Tracker survey in January 2020 and switched to a bi-monthly survey in 2021.

What You’ll Learn From This Report

  • Travel incidences, January 2020 – September 2022
  • September 2022 travel highlights
  • Consumer attitudes to prices, and the impact on travel plans
  • Remote work trend and its impact on travel and mobility
  • Consumer sentiment and economic outlook
  • The falling impact of Covid-19 on travel

Get Skift Research

Skift Research products provide deep analysis, data, and expert research on the companies and trends that are shaping the future of travel.

See What You're Missing

Have a confidential tip for Skift? Get in touch

Tags: consumer insights, consumer sentiment, consumer travel trends, covid-19, digital nomads, inflation, prices, remote work, skift research

Up Next

Loading next stories