Selina’s 3 Biggest Challenges as It Prepares to Go Public
Skift Take
Can a hotel brand retain a uniqueness across its properties when expanding? Selina thinks so, and has been trying to convince potential investors it’s (almost) got the magic formula for a mass market cool factor. Still, it admits it’s stepping into the unknown with these hurdles to face.
Scaling a brand that prides itself on uniqueness won’t be easy, especially during a period of global economic uncertainty, Selina’s execs admitted during a series of investor roadshows held this week.
Ever on-brand, the digital nomad-focused hospitality company took to Twitter Spaces to share its strategy ahead of its business combination with special purpose acquisition company (or SPAC) BOA Acquisition Corp on Oct. 26, following a stockholders meeting on Oct. 21.
But over the course of its “fireside chats,” senior members shared some of the challenges they’ll face expanding the company, and guaranteeing a sustainable future.
Striving for 'Operational Excellence'Selina wants to open one hotel every 10 to 12 days, and also has $350 million allocated capital from investors that want their new hotels to be Selina-branded.
But the hospitality-meets-lifestyle outfit is concerned over how it will be able to guarantee consistency of
