Why is Streaming TV Important for Travel Advertisers?

This sponsored content was created in collaboration with a Skift partner.

Most of today’s consumers view at least some — if not all — of their TV content through streaming services. Recent research from TransUnion revealed that 70 percent of Americans who watched TV in December 2021 streamed it. With a large library of engaging, on-demand content, flexible subscription plans, and more interactive advertising, streaming TV has become the preferred format for many.

Amazon Ads recently worked with Kantar to conduct a custom research survey of 900 adult Amazon customers who watch streaming TV and intend to travel in the next 12 months, to better understand the popularity of streaming TV and what it means for travel advertising. Here are key takeaways.

Want to learn more about how to reach travelers through streaming TV? Sign up to receive a copy of the Skift and Amazon Ads report, Reaching the Next Generation of Travelers: A Marketers Guide to Navigating the New Digital Advertising Landscape.

This content was created collaboratively by Amazon Ads and Skift’s branded content studio, SkiftX.