Sonder Adds Former CWT CEO Michelle Frymire to Its Board

In a further sign of its push into business travel, Sonder has added Michelle Frymire, the former CEO of corporate travel agency CWT, to its board of directors.

The next-generation hospitality company this month also announced it has a chain code, SS, in the Sabre and Amadeus global distribution systems, and earlier this year expanded its sales team to offer corporations negotiated rates and attract groups.

However, months after that expansion it restructured its operations, cutting 21 percent of corporate roles and seven percent of frontline roles, including its chief technology officer.

Frymire has experience on this front too, as during her 12 months at CWT she oversaw its financial restructuring and eventual exit from bankruptcy.

Manon Brouillette, executive vice president and CEO of Verizon Consumer Group, is stepping down from Sonder’s board to focus on her current job at Verizon, the company said.