Skift Take

Lines between hotels, short-term rentals and other accommodation types are blurring, but we see little merging in the business-to-business tech spaces that support these sectors. This will change, but there are some major barriers to overcome first.

We are experiencing a great merging, or sped-up convergence, between different sectors of the travel accommodation industry. Hotels and short-term rentals are at the forefront, as the largest and fastest growing sectors respectively.

Today, the convergence is most prominent on booking platforms, where hotels and rentals are now offered side-by-side, blurring the lines between different accommodation types in consumers’ minds. Operators, including hotel companies and rental startups, are also moving into each others’ sectors. 

The business-to-business tech sectors, so far, have seen little merging. Most tech vendors remain on their patch and either focus on servicing hotels or on building tools for rental property managers.

Why is that? In our latest report, The Great Merging in the Hotel and Rental Tech Sectors 2022, we set out a number of reasons for this lack of convergence.

What You’ll Learn From This Report

  • The driving forces between the convergence of the hotel and short-term rental sectors
  • The barriers to convergence of the hotel and rental business-to-business tech sectors
  • Skift Research’s view on what the future merging of these two sectors will look like

This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the biggest trends in the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. More than 200 hours of desk research, data collection, and/or analysis goes into each report.

By subscribing to Skift Research, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Travel Health Index, Skift Travel Company Tracker, Hotel Tech Benchmark, and data from our regular traveler surveys.


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Tags: future of lodging, great merging, hotel tech stack, hotel technology, online travel newsletter, short-term rentals, skift research, vacation rental tech, vacation rentals

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