First read is on us.

Subscribe today to keep up with the latest travel industry news.

A Record 43 Million Americans Expected to Hit the Road for July 4 Weekend


Skift Take

Despite inflation being a significant concern for many Americans, the pent-up demand for travel is so strong that rising prices aren't deterring travelers from getting back on the road.

Surging gas prices aren't putting a dent in Americans' travel plans for the July 4 weekend, with 42.6 million people expected to hit the road for the holiday, an all-time high according to location data company Arrivalist.

"We're expecting a record number of road trips this Fourth of July," said Cree Lawson, Arrivalist founder and CEO.

Arrivalist's 2022 July 4 Weekend Travel Projections. Photo courtesy: Arrivalist

The number of Americans projected to go on road trips this July 4 weekend is not only a 1.5 percent increase from last year's holiday, it also surpasses 2019 levels by 2.7 percent. The expected July 4 travel record comes on the heels of roughly 39.2 million Americans traveling during this year's Memorial Day weekend, a 8.3 percent increase from last year.

The expected high travel numbers come despite inflation as well as rising gas prices being a major concern for Americans making their summer travel plans.

"Travel demand, especially around the holidays, is continuing to outpace previous levels. As we have seen throughout the year, inflation is not deterring road trip activity and higher airfares are driving Americans to travel by car," said Lawson.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Online Travel

What Travel Brands Should Know About China's RedNote

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.