Skift Take

Japan may have fallen behind other Asian destinations in reopening its borders, but it surely doesn't want to be left out in the race as travelers look eastward.

Japan’s government is considering resuming a national travel discount campaign as soon as late this month to help the tourism industry recover from a Covid-19 slump, the Nikkei newspaper said on Saturday.

A revived “Go To Travel” campaign would likely serve as a core measure to stimulate consumer demand, the business daily reported, without citing sources. Japan is set to ease border controls to let foreign tourists in from July 10 as coronavirus infections ease.

The government will decide on the campaign soon, the Nikkei said, without specifying time.

Officials at the Japan Tourism Agency could not immediately be reached for comment outside business hours.

The campaign, rolled out in July 2020 just as Covid was gaining strength, subsidised half of the travel expense, up to $150 a night, for each traveller.

The programme helped boost tourism but was shelved five months later as the pandemic surged.

(Reporting by Tetsushi Kajimoto; Editing by William Mallard)

This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].

Tags: asia, coronavirus recovery, discounts, japan, reopening travel, tourism campaigns

Photo credit: Japan is set to ease border controls to to let foreign tourists in from July 10. Dang Son / Wikimedia Commons