Google's Growing Impact on Travel in 2022: New Skift Research
Skift Take
The metasearch wars are drawing to a close and Google looks to be winning.
The travel industry was top of mind when Alphabet, Google's parent company, reported first quarter earnings on Tuesday night. Philipp Schindler, senior vice president and chief business officer, highlighted the travel sector as the second largest contributor to growth in Google's advertising business. In the first quarter of this year, Schindler reported, travel search activity was even higher than it was in the first quarter of 2019, well before the pandemic set in.
Travel is roaring back. And “what’s our Google strategy” is once again a key questio
